Insider Data: Connected Fitness Stabilizes Post-Pandemic, HVLP Gyms Dominate
According to data from Sports Innovation Lab, connected fitness is settling into a new normal while low-price gyms continue to win big.
Manna Tree Co-Founders on the Trends Driving Health & Wellness Investing
Ellie Rubenstein and Ross Iverson see a bright future for consumer heath and wellness brands, especially those that focus on everyday products.
Why Anthony Geisler’s Sequel Is More Than Just a Fitness Brand
Anthony Geisler has big plans for boutique fitness franchising company Sequel Brands – and the fitness industry as a whole.
Yoga Joint Gets Investment, Gears Up for Nationwide Franchise Expansion
Already a force in South Florida, Yoga Joint is planning to expand across the country, primarily through multi-unit franchise deals.
Tennis Star Aryna Sabalenka Takes Stake in David Beckham’s IM8
Sabalenka is now a global ambassador and shareholder of IM8, one of the world's fastest-growing supplement brands.
Ladder Signs Ex-Peloton Instructor Jennifer Jacobs in Latest Bold Move
Ladder has added Jennifer Jacobs to its coaching roster, the fitness startup's latest move in its marketing war against Peloton.
Barry’s Is in ‘Growth Mode’ After Princeton Equity Deal, co-CEO Says
Fitness brand Barry’s is aiming to roughly double its number of U.S. studios following a recent investment from Princeton Equity Group.
As Senate Tosses PHIT Act, HFA Calls for Fitness Industry Action
The Senate has effectively removed the PHIT Act from the tax bill moving through Congress, a major blow to the American fitness industry.
Playlist CEO Fritz Lanman: AI Won’t Replace Humans, It’ll Make Brands Better
Lanman, the longtime Mindbody and ClassPass CEO, spoke about the future of AI in fitness and wellness during the recent ATN Innovation Summit.
Inside the ATN Innovation Summit: Fitness & Wellness Leaders Usher in a New Era
At the inaugural ATN Innovation Summit, hundreds of executives, founders and innovators gathered in NYC to chart a new course for fitness of wellness.
