Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

SoulCycle Celebrates Community at First-Ever Wellness Weekend in the Hamptons

The Wellness Weekend was a holistic health playground, pairing SoulCycle's cult-favorite cycling workout with next-gen recovery experiences.

The Best Wellness Snacks for Summer

The best wellness snacks for summer include everything from extra-hydrating beverages to low-sugar candy to high-fiber protein bars.

Pvolve Tackles Low Back Pain With Functional Workout Series

Functional fitness brand Pvolve has launched a Lower Back Support Series designed to address the root causes of back pain

Actress Jennifer Morrison Joins Amia, a Migraine-Friendly Food Brand

Jennifer Morrison is co-founder of Amia, a startup that creates snacks free from migraine triggers like dairy, oats and artificial sweetners.

Nike, Hyperice Unveil High-Tech Recovery Shoes, Vest

The Nike x Hyperice boots and vest are designed to designed to revolutionize the way athletes warm up and recover from games and practices.

For Fitness OG Barry’s, Inclusivity Isn’t a Buzzword, It’s a Founding Principle

LGBTQ+ founded and led for over 25 years, boutique fitness giant Barry's has been championing inclusivity well before it became fashionable.

Product of the Week: The Power Plate Move Will Level Up Your At-Home Workouts

The Power Plate Move vibrates up to 40 times per second, making traditional exercises more challenging but also more efficient.

Tone House Hosts 7th Annual Turf Wars Competition in NYC

The event, held at Asphalt Green on the Upper East Side, will see up to 150 participants compete to support Special Olympics New York.

Reebok Is All-In on Running, Launching New FloatZig Models

Reebok is expanding its FloatZig line, unveiling the FloatZig X1 for performance road runners and the FloatZig 1 Adventure for outdoor trails.

Vuori activewear brand and two models at the beach

Product of the Week: Is Vuori Pulling Ahead in the Athleisure Race?  

Vuori has carved out a niche in the saturated athleisure market with designs featuring muted colors and comfortable, functional fabrics.