Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Logan Aldridge in a Hyrox race

Peloton, Hyrox Deepen Content Partnership Ahead of NYC Race

Peloton is launching its first-ever Hyrox Training Program, a comprehensive 12-week plan designed to prepare members for the competition.

The Best Women’s Activewear for Traveling

Whether you're catching a long-haul flight, commuting by train or heading on a road trip, we've rounded up the best women's activewear traveling.

Rafa Nadal’s Tennis Academy Makes Padel Expansion Play in US

The Rafa Nadal Academy, the training center founded by tennis legend Rafa Nadal, is bringing its Padel Tour to the United States.

middle-aged men on a hiking trip

Are Middle-Aged Men the Wellness Industry’s Most Overlooked Demographic?

The key to reaching men in midlife isn't biohacking and age-defying longevity protocols; it's meeting men where there at in they're lives, argues Greg Scheinman.

I Tried Dexcom’s Stelo Glucose Biosensor for 30 Days. Here’s What I Learned

ATN reviews Stelo, Dexcom’s first over-the-counter CGM that brings real-time glucose tracking to the wellness mainstream – see how it compares to the Lingo.

woman does yoga while wearing an Oura ring

Oura Unveils Proprietary AI Model for Women’s Health

Smart ring maker Oura is deepening its push into women's health with a clinician-reviewed LLM offering personalized insights.

The Best Travel-Friendly Activewear for Men

Whether you're flying, driving or cruising, we've rounded up the best men's activewear to keep you comfortable and stylish while traveling.

Nofar Method Launches ‘Mens-Only’ Pilates Class To Drive Male Interest in Surging Modality

Nofar Hagag is introducing a male-focused entry point to Pilates, reframing the workout around performance, injury prevention and strength.

interior of The Maze

New York’s First Alcohol-Free Members Club Is Betting on Connection Over Cocktails

The Maze pairs non-alcoholic hospitality with wellness and social programming, discounts to NYC's hottest fitness brands and a robust dining experience.

Gunnar Peterson

Gunnar Peterson on Why Workout Intensity Still Matters in the Recovery Era

Celebrity trainer Gunnar Peterson discusses how he's approaching recovery, strength training and wellness tech in the modern fitness world.