About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Lululemon’s Newest Slip-On Shoes Are Here to Optimize Your Recovery & Lounging Routines

The athleisure giant continues to refine its footwear strategy, blending performance tech with everyday wearability in two new slip-on silhouettes […]

Best Fitness Trackers & Wearables 2026

The Best Fitness Trackers & Smartwatches, From Screen-Free Powerhouses to Stylish Wearables

We've rounded up the best health and fitness trackers and wearables for every type of person and activity, from watches to rings & more.

Alo Enters the Trail Category With New Multi-Terrain Sneaker Ahead of Peak Outdoor Season

The Alo Trail blends performance features with its studio-to-street design ethos as outdoor running and hiking ramp up for summer.

Best Supplements for Strength Training

The Best Supplements for Strength Training

Whether you're building muscle for overall strength or on a GLP-1, we've rounded up the best supplements for strength training.

Bevel's CEO

Does Whoop’s Lawsuit Against Bevel Hint at IPO Plans?

The suit hinges on whether similarities in how apps display recovery, strain and sleep data reflect infringement or industry-wide convergence. For Whoop, reinforcing the distinctiveness of its platform could be a key strategic move before going public.

How HigherDose’s Red Light Showerhead Filter Turns Your Daily Rinse Into a Recovery Ritual

We tried HigherDose's $599 showerhead with water filtration & red light therapy to see if it made a difference on our hair & scalp – read our honest review.

Robin Arzon dancing at a Peloton event

Peloton Doubles Down on Puerto Rico, In-Person Events

Peloton is returning to Puerto Rico’s Me, Myself & I Festival, with Robin Arzón leading in-person workout classes.

The Best Sports Bras for Running, From Under-$50 Bestsellers to Moisture-Wicking Heroes

Whether you're jogging, sprinting or any speed in between, we've rounded up the best running sports bras to keep you comfortable and supported.

Reebok x F45 shoe

F45, Reebok Debut Co-Branded Apparel Collection

The rollout is anchored by an F45-specific version of the Reebok Nano X5 Edge shoe, with more drops planned in coming the months.

The Pack’s Growth Plans Include In-Gym Franchise Model

The Pack has formalized its plans to scale through franchising, including a path that allows its concept to operate inside existing gyms.