How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Life Time is launching its most exclusive concept yet: LT High Performance, a $550/month high-performance club opening in Manhattan this fall.
Kim Kardashian’s Skims is joining forces with League One Volleyball (LOVB) as its official loungewear partner.
Vasa Fitness opens its fourth Colorado Springs gym featuring its first cold plunge as the HVLP brand seeks to appeal to Gen Z.
SHA Mexico is adding personalized peptide therapy, reflecting a shift in wellness travel from relaxation to results-driven longevity.
Technogym reported €458.8 million in H1 2025 revenue, up 14.1% year over year, driven by strong retail growth.
The Picklr will open 50 indoor pickleball clubs across Australia and New Zealand as part of its global expansion.
Gap Inc. has appointed Nike veteran Maggie Gauger as CEO and global brand president of Athleta, replacing Chris Blakeslee.
Xponential Fitness taps Morrow Hill to lead real estate strategy across its boutique fitness brands and prepares to report Q2 2025 earnings.
Purpose Brands has teamed with Dr. B to let members at Anytime Fitness, Orangetheory and Basecamp Fitness use HSA/FSA funds for memberships.
iFIT deepens its partnership with Ergatta to launch new game-based workouts and Tour de France content across rowers, bikes and treadmills.
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