Courtney Rehfeldt

About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

Theo Health Raises £1.2M for Smart Shorts That Take Training to the Next Level

Theo Health has raised £1.2M to advance its smart activewear that delivers real-time data to help elite athletes train smarter.

Marc Diaper Tapped as CEO of Fitness First UK

Marc Diaper has been named CEO of Fitness First UK, following Justin Musgrove’s departure earlier this year.

a can of Naked Sparking Energy alongside a lemon and strawberries.

Naked Nutrition’s New Energy Drink Cuts the Junk, Keeps the Jolt

Naked Nutrition enters the energy drink market with a six-ingredient, zero-sugar beverage with clean energy and for health-focused consumers.

From l to r: Eric Malzone, Dana Milkie, Joe DeMarco and Natalie Jones

Inside the Fitness Industry’s AI Overhaul: From Data Chaos to Personalization

At the ATN Innovation Summit, fitness leaders reveal how they’re using AI and data to drive personalization, retention and efficiency.

man boxes with a pair of Everlast gloves

Everlast & Pro Mountings Ink Licensing Partnership for New Boxing Equipment Line

Everlast teams up with Pro Mountings to launch a space-saving boxing equipment collection for gyms, studios and home use.

Abby Olson

The Picklr Taps Former Crumbl Exec To Power Global Expansion

The Picklr names former Crumbl exec Abby Olson as COO as the fast-growing pickleball franchise enters a new growth phase.

Buyco’s New Activewear Drop Ditches Landfills, Not Performance

Buyco launches a sustainable activewear line made from recycled materials, featuring circular design and compostable packaging.

Back On My Feet - Peachtree Road Race 2025

Anne Mahlum Returns to Back on My Feet With $1M Pledge & Big Expansion Goals

Anne Mahlum returns to the board of Back on My Feet with a $1 million pledge to support national expansion ahead of its 20th anniversary.

instructor helps a client at a Club Pilates

Club Pilates & Disney Team Up for ‘Freakier Friday’ Collab

Club Pilates partners with Disney on “Freakier Friday” themed classes, influencer events and a chance to win a trip to the premiere.

ATN's Edward Hertzman and Peloton's Nick Caldwell

The Outsider Rewiring Connected Fitness: Nick Caldwell Brings Big Tech Thinking to Peloton

Peloton CPO Nick Caldwell shares how the brand is evolving beyond its bike-first image, leveraging AI, software and community.