Theo Health Raises £1.2M for Smart Shorts That Take Training to the Next Level
Theo Health has raised £1.2M to advance its smart activewear that delivers real-time data to help elite athletes train smarter.
Marc Diaper Tapped as CEO of Fitness First UK
Marc Diaper has been named CEO of Fitness First UK, following Justin Musgrove’s departure earlier this year.
Naked Nutrition’s New Energy Drink Cuts the Junk, Keeps the Jolt
Naked Nutrition enters the energy drink market with a six-ingredient, zero-sugar beverage with clean energy and for health-focused consumers.
Inside the Fitness Industry’s AI Overhaul: From Data Chaos to Personalization
At the ATN Innovation Summit, fitness leaders reveal how they’re using AI and data to drive personalization, retention and efficiency.
Everlast & Pro Mountings Ink Licensing Partnership for New Boxing Equipment Line
Everlast teams up with Pro Mountings to launch a space-saving boxing equipment collection for gyms, studios and home use.
The Picklr Taps Former Crumbl Exec To Power Global Expansion
The Picklr names former Crumbl exec Abby Olson as COO as the fast-growing pickleball franchise enters a new growth phase.
Buyco’s New Activewear Drop Ditches Landfills, Not Performance
Buyco launches a sustainable activewear line made from recycled materials, featuring circular design and compostable packaging.
Anne Mahlum Returns to Back on My Feet With $1M Pledge & Big Expansion Goals
Anne Mahlum returns to the board of Back on My Feet with a $1 million pledge to support national expansion ahead of its 20th anniversary.
Club Pilates & Disney Team Up for ‘Freakier Friday’ Collab
Club Pilates partners with Disney on “Freakier Friday” themed classes, influencer events and a chance to win a trip to the premiere.
The Outsider Rewiring Connected Fitness: Nick Caldwell Brings Big Tech Thinking to Peloton
Peloton CPO Nick Caldwell shares how the brand is evolving beyond its bike-first image, leveraging AI, software and community.