Shed Enters Genetic Testing With At-Home Fitness & Wellness Kits
Shed launches at-home DNA kits to personalize fitness, nutrition and wellness, with tests offering insights on diet, exercise and recovery.
Therabody, Flex Expand HSA/FSA Access to LED Masks, More
Therabody partners with Flex to make its LED mask, SmartGoggles and SleepMask HSA/FSA eligible, expanding access to beauty and recovery tech.
Google’s Fitbit To Launch AI Health Coach as Personalized Wellness Goes Mainstream
Fitbit will preview its AI health coach for U.S. Premium users this October, part of Google’s growing push into personalized digital health.
Club Pilates Wraps Record-Breaking Challenge With First Experiential Event
Xponential Fitness–backed Club Pilates drew 136K members to its Pilates Body Challenge and will soon host its first experiential event.
WITT, WTA Unveil Core Wellness Standards for Hotels
WITT and the Wellness Tourism Association launch the Core Wellness Standards for hotels, setting criteria to give travelers confidence.
Smartwatch Stress Scores Rarely Match Reality, Researchers Say
The findings raise questions about whether wearables can reliably measure mental states, even as sleep tracking offered a modest bright spot.
Studio Pilates Enters Germany as Global Growth Ramps Up
Studio Pilates is launching in Germany amid global expansion plans with upcoming studios across the U.S., Europe, Australia and New Zealand.
SHA, Whoop Bring Wearable Tech to Wellness Tourism
SHA partners with Whoop to add real-time health tracking to one of its programs, while expanding into personalized peptide therapies.
Superpower Launches $199 Preventive Care Membership in Affordability Play
Superpower launches a groundbreaking $199 annual membership with biomarker testing and concierge healthcare access.
Lilysilk Enters Activewear With Silkerry
Lilysilk debuts Silkerry activewear with silk-enhanced terry fabric as comfortwear gains traction amid sleep health interest.
