Courtney Rehfeldt

About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

pilates class

Bodybar Pilates Adds AI Power To Turn Up the Tempo on Growth

Bodybar Pilates partners with Delightree to streamline franchise operations with AI, following its 150th franchise deal.

Planet Fitness Judgement Free Generation Squad

Planet Fitness Awards $250K in Scholarships to Teens Promoting Kindness

Planet Fitness awarded $250,000 in scholarships to 50 teens who promote kindness and inclusion in their communities.

A pink piggy bank and a pile of coins

Steps to Savings: Sweatcoin Partners With Price.com

Price.com has partnered with Sweatcoin to savings to 190M users, allowing them to redeem movement-based rewards for deals at top brands.

Two women stretching during a run.

Aletha Health Expands With Practitioner Education Program

Aletha Health has launched an online practitioner course to help fitness professionals, therapists and coaches improve client mobility.

NutriDrip provides Niagen IV at The Spa by Equinox Hotel

Tru Niagen Brings NAD+ Wellness to Equinox Hotel New York

Niagen Bioscience debuts Tru Niagen and Niagen IV at Equinox Hotel New York, marking its first move into luxury hospitality.

Two senior men playing chess together.

Humana’s New Challenge Helps Seniors Train Their Brains

Humana has launched the Cognitive Games, a free virtual challenge running through August 11 to boost brain health for seniors.

Altered States Wellness Studios

Altered States Scales in Texas Amid Experiential Wellness Boom

Altered States Wellness is opening two new franchise studios in Dallas-Fort Worth, offering immersive recovery experiences.

Sir Mo Farah

Mo Farah’s URunn App Gets Runners Race-Day Ready

Olympic legend Mo Farah launches URunn, an AI-powered running app offering personalized training plans and real-time coaching.

Lemme greens supplement

Lemme Go Green: Kourtney Kardashian Adds Greens Gummies

Kourtney Kardashian Barker’s wellness brand Lemme is launching Lemme Greens, a daily gummy made with 20+ fruits, veggies and nutrients

a workout at UFC Gym in the octagon

UFC Gym Picks BJJLink as SaaS Partner for BJJ Franchise Push

MMA.INC’s software will serve as the tech backbone for UFC Gym's new Brazilian Jiu-Jitsu studio rollout, with 45 locations planned in 2025.