Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Lululemon is launching its first NFL-licensed fan collection across all 32 teams, marking another major push into sports merchandising.
PodPlay raises $8M to scale its reach for pickleball and other racket sports venues, cutting labor costs and boosting revenue.
Technogym and World Athletics will launch Run X, a world treadmill championship, in 2026 as fitness competitions gain popularity.
Nike's Project Amplify robotic running shoes signal that wearable tech is moving beyond tracking and into active performance.
Life Time launches its first LT Games, drawing top Hyrox, DEKA, and CrossFit athletes to Minneapolis for a two-day hybrid fitness showdown.
Xponential Fitness has confirmed a round of layoffs as it refocuses on its core boutique brands under CEO Mike Nuzzo.
Gen Z may be burned out, but they're driving a workplace wellness revolution, Wellhub’s 2026 report reveals.
Dr. Mark Hyman is bringing his "proactive health" mission to the Eudēmonia Summit, spotlighting Function Health's shift toward prevention.
Strava has withdrawn its lawsuit against Garmin just 21 days after filing it, ending a short-lived patent dispute that sparked backlash.
Kering and L’Oréal's new partnership, cemented as part of a $4.7 billion deal, includes a new wellness and longevity venture
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