Courtney Rehfeldt

About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

THC Drinks Enter the Sports-Performance Category

Last Rep, a Tampa Bay THC seltzer startup, is targeting athletes who just crushed a workout, citing rising demand for functional drinks.

woman inside a SweatHouz sauna

SweatHouz Eyes a Sauna & Cold Plunge Studio Takeover in NYC

Three entrepreneurs are leading SweatHouz's expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.

HFA members gather for photo in Washington, DC
member exclusive

Inside the Political Issues Set to Shape the Fitness Industry in 2026

HFA's latest policy briefing covered federal rule-making, state-level wins, Medicare expansion and what the midterm elections mean for the fitness industry.

Rendering of a room in Reforming Pilates' upcoming NYC studio

Reforming Pilates Is Building a Three-Story Studio in an NYC Carriage House

A luxury Pilates brand is turning a vintage New York City carriage house into the largest Pilates studio in the U.S.

member exclusive

In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex

Health metrics such as sleep scores and VO2 max are now status symbols. A neuroscientist says the obsession runs deeper than wellness — and so do the risks.

The Best Valentine’s Day Fitness & Wellness Promotions

Valentine’s Day fitness deals are heating up in 2026, from free gym days to IV therapy and partner workouts across top wellness brands.

Cambiotics CEO and co-founder

Danish Startup Raises $5M To Remove Forever Chemicals From Your Body

Cambiotics has landed $4.7M to bring a PFAS-targeting probiotic to market as concern over “forever chemicals” grows.

Skelcore

Skelcore Adds Cybex Eagle Creator as Head of Design, Eyes Strength Training Innovation

Skelcore has tapped Cybex Eagle creator Roy Simonson and Freemotion veteran Hillis Lake to drive strength training equipment innovation.

Prime IV Hydration & Wellness Tops 200 Locations, $100M in Revenue

Prime IV Hydration & Wellness added 53 locations in 2025 and enters this year with expansion on the roadmap as IV-therapy demand grows.

women doing a workout at a Pvolve

Weight Watchers Adds Pvolve Fitness Classes in GLP-1 Support Play

Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that's quickly becoming the industry standard.