THC Drinks Enter the Sports-Performance Category
Last Rep, a Tampa Bay THC seltzer startup, is targeting athletes who just crushed a workout, citing rising demand for functional drinks.
SweatHouz Eyes a Sauna & Cold Plunge Studio Takeover in NYC
Three entrepreneurs are leading SweatHouz's expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.
Inside the Political Issues Set to Shape the Fitness Industry in 2026
HFA's latest policy briefing covered federal rule-making, state-level wins, Medicare expansion and what the midterm elections mean for the fitness industry.
Reforming Pilates Is Building a Three-Story Studio in an NYC Carriage House
A luxury Pilates brand is turning a vintage New York City carriage house into the largest Pilates studio in the U.S.
In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex
Health metrics such as sleep scores and VO2 max are now status symbols. A neuroscientist says the obsession runs deeper than wellness — and so do the risks.
The Best Valentine’s Day Fitness & Wellness Promotions
Valentine’s Day fitness deals are heating up in 2026, from free gym days to IV therapy and partner workouts across top wellness brands.
Danish Startup Raises $5M To Remove Forever Chemicals From Your Body
Cambiotics has landed $4.7M to bring a PFAS-targeting probiotic to market as concern over “forever chemicals” grows.
Skelcore Adds Cybex Eagle Creator as Head of Design, Eyes Strength Training Innovation
Skelcore has tapped Cybex Eagle creator Roy Simonson and Freemotion veteran Hillis Lake to drive strength training equipment innovation.
Prime IV Hydration & Wellness Tops 200 Locations, $100M in Revenue
Prime IV Hydration & Wellness added 53 locations in 2025 and enters this year with expansion on the roadmap as IV-therapy demand grows.
Weight Watchers Adds Pvolve Fitness Classes in GLP-1 Support Play
Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that's quickly becoming the industry standard.