P90X Creator Tony Horton Debuts Longevity-Driven Program on BODi
P90X creator Tony Horton has teamed with BODi, formerly Beachbody, to launch "The Power of 4," a program built for longevity and healthspan.
New Startup Aims To Give Gym-Goers a Sports League of Their Own
GymBattle360 is launching a franchise fitness league that turns everyday lifters into city champs with arena finals and $500K in prizes.
Fitness & Wellness Brands Go All-In on HSA/FSA Spending
Fitbod, iFIT, Johnson Fitness & Wellness and Wellhub are making it easier to use HSA and FSA funds on fitness products and subscriptions.
Club Pilates Joins Thailand’s Wellness Revolution
Club Pilates has signed a master franchise agreement to bring 20 studios to Bangkok, with the first location set to open next spring.
Oura’s $11B Valuation Signals Investor Confidence in Preventive Health
Oura has raised $900 million at an $11 billion valuation as smart rings surge and the U.S. government pushes wearables for preventive health.
Hyatt Checks In to Peloton Studios for an NYC Takeover
Hyatt is taking over Peloton Studios New York for a morning of fitness classes, a wellness panel, coffee bar and custom swag.
Jonas Fitness Commits Millions to Responsible AI for Club Operators
Jonas Fitness has unveiled a multimillion-dollar AI plan to streamline club operations, boost efficiency and improve the member experience.
Tonal Inks Distribution Deal That Includes ‘Try Before You Buy’ Option
Tonal has teamed up with Johnson Fitness & Wellness to make its smart strength training system available in all JFW stores and online.
On Mental Health Day, GymNation Removes All Weights From Its Clubs
GymNation is marking World Mental Health Day 2025 by removing all weights from its UAE and KSA gyms, urging members to “unload.”
Boast Serves Up a New Era for Women’s Tennis Apparel
Boast has launched its 2025-2026 women’s collection, a performance and lifestyle line inspired by tennis culture.