Courtney Rehfeldt

About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

F45 training exterior in Canada

Bonside Secures $100M, Looks To Scale Fitness & Wellness Locations

Bonside has secured $100 million from i80 Group to fund multi-unit fitness, health and wellness operators using a tech-driven financing model.

Rebuildr Gets Funding for Preventive Care-Focused Physical Therapy

Rebuildr has raised $1.1 million to build software and training that help physical therapists deliver proactive, performance-focused care.

Pickleball Brands Keep Expanding as Boom Shows No Signs of Slowing

Pickleball continues to expand across fitness luxury clubs, HVLP and entertainment venues as brands invest in courts and training.

JetSet Pilates Unveils Miami HQ Ahead of Training Hub Rollout

JetSet Pilates has opened a Miami headquarters after a 546% membership surge and will launch regional training centers starting in 2026.

Equinox Hotels’ NYC Property Changes Hands in $541M Deal

Mori Trust acquired the building behind Equinox Hotel New York. Here’s how the sale impacts the wellness-focused luxury hotel.

Yeti Boo holds a Kane shoe
member exclusive

‘Why Not Explore What’s Possible?’: How Kane Footwear Is Using AI Marketing

Kane Footwear has signed AI-generated character Yeti Boo to promote its new Revive AC shoe, showing how brands can use AI for storytelling.

Beverly Hills Rejuvenation Center Debuts Longevity Flagship, Expansion Ahead

BHRC's new flagship is centered on regenerative care, marking the brand's first major launch under Motivant as it prepares to scale.

Instacart, WellTheory Bring ‘Food-as-Medicine’ to Autoimmune Care

Instacart and WellTheory are bringing nutrition benefits into autoimmune care, letting patients buy clinically recommended groceries.

Fabletics Set To Open Retail-of-the-Future Flagship in Los Angeles

Fabletics is opening a tech-powered flagship in Los Angeles with personalized fitting room tech and in-store community events.

Halle Berry and others speak at Eudemonia 2025

Eudemonia’s High Turnout Signals Wellness Momentum

At Eudēmonia Summit 2025, longevity and wellness move into the mainstream as thousands gather for expert talks and emerging health tech.