CEO Corner: Fitness Integrated Science’s Lauren Eirk
Athletech News speaks with Fitness Integrated Science CEO Lauren Eirk to learn how her journey materialized, and much more.
CEO Corner: One-on-One with Wyatt Ewing of Ice Barrel
Ice Barrel CEO Wyatt Ewing tells Athletech News cold therapy in U.S. is still years behind, but he thinks it's going to be in every home.
Planet Fitness to Provide Accessible Equipment
Planet Fitness will be the first global fitness center franchise of its kind to supply widespread accessible fitness equipment.
Can Apple Fitness+ Take Over Fitbit Premium, Peloton?
Critics are questioning if Apple Fitness+ can drive Fitbit Premium and Peloton subscribers to their side of the exercise landscape.
Move United Forms Digital Fitness Platform for Disabled
First 1000 to register for Move United platform will receive program for free. First 500, a free fit kit with workout equipment included.
Maven Clinic Obtains Unicorn Status
Telemedicine company Maven Clinic is the first within its sector of women's and family health to reach unicorn status in the United States.
Barry’s Bootcamp, Eight Sleep Partner for Whole Fitness
The Barry’s Bootcamp clientele will be able to boost their sleep health with 'exclusive pricing on Eight Sleep products.'
Maria Sharapova Puts Money, Brains Towards Tonal
Maria Sharapova joins fellow celebrity athlete investors Michelle Wie, Serena Williams and Stephen Curry, among others, as a Tonal investor.
Lauren Eirk Unveils New Fitness App For Women Over 40
The app by Lauren Eirk features a vast number of exercises, including, but not limited to yoga, strength training, core, pilates & breathwork meditation
CLMBR Machine: Jay-Z, LeBron James, More Bet On It
With celebs like Jay-Z, LeBron James & Pitbull investing in CLMBR cardio & strength machine, it is expected to reach the top in a short time.
