David Beckham Partners with F45 Franchise
F45 explains that David Beckham will have a key role in its brand marketing initiative to support its continued expansion.
Private In-Room Workouts Are Future for Hotel Guests
The news of hotels providing private in-room workouts follows surveys like Beachbody's 2020 study in which respondents said they would...
Los Angeles Proposes Vaccinated-Only Gym Patrons Amid Delta Variant Surge
A proposal for indoor venues, including gyms, requiring vaccinated-only visitors in the Southern California city was voted for drafting...
DC Fitness Alliance Plea for Vaccine-Only Operation Rebuffed
In early August, the DC Fitness Alliance wrote a letter to Mayor Muriel Bowser, outlining their reasons for vaccination-only regulations...
Sports Illustrated Swimsuit and TRX Join Forces to Create New Training Club
Using the virtual platform, Sports Illustrated Swimsuit and TRX Training Club members will be able to access a plethora of distinctive
Victoria’s Secret Unveils Athleticwear-Athleisure On Point
Per Victoria’s Secret, garments within the Live category are suitable for “power lounging” and “everyday errands,” while the 4-way...
Jessica Biel Launches Kids Wellness Brand Kinderfarms
The crown jewel of Kinderfarms, called Kinderlyte, is now available in 25,000 stores such as Walgreens, Rite Aid, and CVS.
Gap Expands Athleta Brand With AthletaWell
WWD notes that AthletaWell is all a part of Athleta’s overall plan to acquire $2 billion by 2023. In addition, CNBC states that the...
Equinox, SoulCycle to Require COVID-19 Vaccination
Starting from NYC in September, all locations worldwide will eventually ask anyone entering their doors to prove their COVID-19 vaccination
Blood Flow Restriction is New Trend Among Olympians
Even with the health rewards that blood flow restriction seemingly provides, the practice doesn’t come without a few uncomfortable...
