Hyperwear Products Make for a Better Gym & More Engaged Members
Invented by a gym owner, Hyperwear checks all the boxes when it comes to fitness facility product selection.
BFT Franchisees Find Boutique Fitness White Space
Originating in Australia in 2017 and acquired by Xponential Fitness in late 2021, BFT is quickly expanding across the U.S.
Ekhos Helps Fitness Brands Win With a Human Approach to Digital Marketing
Among digital marketing agencies, Ekhos sets itself apart with a data-driven, story-centric approach to health and wellness advertising.
ISSA at the Forefront: Educating for a Wellness-Driven Future
Deeply versed in the ever-advancing realm of fitness education, ISSA is helping gyms and studios stay at the forefront of the wellness era.
Freemotion, Orangetheory Create a Heart Rate Zone Training Classic
A collaboration between two top fitness brands, the OTF REFLEX™ Treadmill sets industry standards in design, force absorption and durability.
Life Fitness Eyes the Future of Cardio With Discover SE4 Console
With Life Fitness' Discover SE4 Console, fitness facilities can boost member engagement through immersive entertainment and brand-building tools.
BFT Brings Elite Strength & Conditioning to Boutique Fitness
Xponential Fitness' newest brand is capitalizing on the rise of strength training with a fresh, fun and more inclusive take on the modality
Why Top Boutique Fitness Brands Choose BeaverFit for Their Equipment Needs
High–end fitness operators save on real estate costs and deliver the ultimate fitness experiences with BeaverFit custom-crafted solutions.
UBX Boxing + Strength Plots US Expansion Amid Global Growth
UBX, a boxing-inspired group fitness franchise, is on pace to have over 500 locations by 2028, inluding many locations in the U.S.
With Youll, Wellness Creators Turn Content Into Cash
Designed by the agency behind the Headspace app, Youll allows creators to monetize content without tuning off their followers.
