F45 Turnaround Fueled by Hospitality, Workout Variety
U.S. Army combat veteran and F45 Training athlete Noah Galloway speaks to ATN about what makes the functional fitness franchise tick.
NASM One Is the Ultimate Education Membership for Fitness Professionals
NASM’s all-in-one membership harnesses the power of advanced learning and practical resources to help transform careers.
With DUMAGUS, Gyms Can Track Strength Training Using AI
DUMAGUS turns a gym's weight room into a connected fitness experience, driving member motivation and engagement.
How Gyms Can Win Members With the Right Cardio Experience
Gyms that install Freemotion Fitness equipment get an automatic boost from iFIT content, which is already enjoyed by more than 7 million people.
Content-Driven Equipment Is the Future of Fitness, Youll Says
Fitness and wellness brands are increasingly focusing on educational content and usability to make their products more effective and appealing.
Wodify Brings True Zero-Cost Software to Gyms & Studios
The fitness software provider recently launched Free Unlimited, a model that grants users access to all of Wodify’s management tools for zero dollars down.
From Warm-Up to Workout to Cool-Down, Power Plate Is the Ultimate Gym Offering
Power Plate's whole-body vibration is a hit with members of all fitness levels, leading to high levels of engagement and retention.
EGYM’s BioAge Makes Progress in the Gym Tangible for Members
BioAge tracks wellness across four pillars: strength, cardio, flexibility and metabolism, giving immediate feedback and driving engagement.
Watch Now: Oura’s Dorothy Kilroy Joins ATN ‘Unscripted’ Podcast
Oura Chief Commercial Officer Dorothy Kilroy joins the Athletech News "Unscripted" podcast to discuss the fitness wearables industry.
BellSant Puts Trusted Health Advisors ‘In Your Pocket’
BellSant tracks users' biological age across 11 key systems of health, providing motivating feedback on exercise, nutrition and daily habits.