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Halotherapy Redefines Recovery With Salt & Red Light Combo

The wellness brand's HaloRestore & Recovery line merges salt therapy with modalities like red light, boosting the benefits of each.

woman works out inside an Aktiv 3D machine

Aktiv Answers the Call for Strength Training Innovation With a Showstopper at IHRSA 24

Aktiv's Smith 3D Trainer innovates on the shortcomings of traditional smith machines, making it a potent tool for all fitness facilities.

BFT Franchisees Build Community Through Group Strength & Conditioning

BFT is striking a chord with North Americans for its workouts and its ability to foster connections among members, instructors and owners.

With Freemotion’s 22 Series, Cardio Is a Member Engagement Tool

Gyms that install Freemotion Fitness equipment get an automatic boost from iFIT content, which is already enjoyed by over 7 million people.

woman looks at screens on a fitness machine

Technogym Launches AI-Powered Health & Longevity Tracking

Technogym Check Up uses AI to assess physical and cognitive conditions, prescribing the ideal fitness program that adapts over time.

How Ekhos’ Saskia Topp Went From Model to Health & Wellness Entrepreneur

When the pandemic disrupted the modeling industry, Topp pivoted and founded Ekhos, a fast-growing digital marketing agency.

How Gyms Can Build Winning Wellness & Recovery Spaces, With WellnessSpace Brands

WellnessSpace Brands president Kevin Conway shares best practices for gyms and studios looking to build top-class recovery and wellness areas.

How SWTHZ Is Bringing Contrast Therapy to the Masses

The brainchild of franchising expert Jamie Weeks, SWTHZ offers infrared sauna, cold plunge and Vitamin C showers in luxurious private suites.

seca Tru Brings Medical Analysis to Gyms & Studios

The seca TRU body composition solution tracks muscle mass, fat mass, energy expenditure, recovery levels and more.

Concept2 Takes Personalized Fitness to New Heights With ErgData

The next-gen edition of ErgData allows rowers to set up workouts, view customized stats, track progress and enjoy daily challenges.