RiminiWellness, Europe’s premier fitness, sport and wellness event, will celebrate its milestone 20th edition from May 28–31, 2026, returning to the Rimini Expo Centre and the iconic Italian Riviera. Organized by Italian Exhibition Group (IEG), the four-day gathering has become a cornerstone of the global fitness industry, bringing together professionals, brands, educators and enthusiasts to...
Watson Gym Equipment explains why unique machinery and equipment will be critical to success amid the strength boom
It’s been well established that boutique fitness studios are built around experience. Operators carefully curate everything from lighting and sound to design and branding to create environments members gravitate toward.
Myzone provides operators with the tools that actually bolster engagement, including interaction and connection
Fitness is one of the most relationship-driven businesses in the world.
Hapana’s new features enable operators to leverage the social aspect of fitness to drive revenue organically
CryoBuilt reveals how to implement cryotherapy in ways that support performance, retention and long-term growth
As experts connect oral health to inflammation, breathing and recovery, Bon Charge is using everyday habits like brushing to deliver results
Xpriential's gamified interface layers in cognitive benefits while transporting users to the moon and back
In an era defined by constant stimulation, the fitness industry has increasingly embraced immersive, experience-driven training. Big screens, gamification, mood lighting and digitalization reflect a broader shift toward environments designed to entertain.
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