Anytime Fitness Signs Deal To Open Gyms in Saudi Arabia
Anytime Fitness will open its first Saudi Arabia location in spring 2026, the latest move in an aggressive Middle East growth push.
Dr. Gabrielle Lyon Spearheads National Muscle Health Month Launch
Dr. Gabrielle Lyon spoke with ATN about November being dedicated to muscle health, and why muscle is crucial to all other aspects of health.
Smile House Aims To Disrupt Dental Care With Longevity Services
New York City residents now have a go-to location for integrated dental care and wellness, with the opening of Smile House in Tribeca.
Life Fitness / Hammer Strength Launches Cable System That’s Wheelchair Accessible
Life Fitness / Hammer Strength says its Universal Cable machine is the only dual-action pulley (DAP) certified to meet ASTM F3021-17 standards
ACE Launches Alzheimer’s Fitness Specialization as Disease Cases Rise
The American Council on Exercise (ACE) and Jonathan Ross of Funtensity have partnered to launch the Alzheimer’s Fitness Specialist Program.
Myzone Launches New Software To Drive Motivation for Gym Members
Myzone Go uses behavioral science to help members build sustainable workout habits, part of a new push to help operators combat drop-out.
Club Pilates Promotes Inclusivity in First National Ad Campaign
Club Pilates is sounding a loud message with its first national campaign: Pilates is for everyone, of every body type, age and ability.
Hyrox Signs USAA as Title Sponsor for Upcoming Dallas Race
Hyrox is bringing on military-focused banking and insurance company USAA as the title sponsor for its Dallas race, the sides announced.
Bodybar Pilates Raises Awareness for Human Trafficking in New Campaign
The campaign, called “Bodybar Does Good,” is in partnership with the Fort Worth, Texas-based nonprofit, The Worthy Co.
Gamifying Movement Could Be Key To Helping Parkinson’s Patients, Study Finds
In a new study, patients suffering from Parkinson's disease walked more when they were encouraged to do so by a points-based rewards system.
