Ani Freedman is Editor of Daily News & Digital Content for ATN. Previously, she reported on health and wellness for Fortune Magazine, covering fitness, mental health, the latest in health science and more. Her reporting for InDepthNH.org on environmental pollution and local politics earned her multiple awards, including the nationally recognized Community Champion award from the Institute for Nonprofit News. She is a graduate of Columbia Journalism School and Hobart and William Smith Colleges.
Les Mills and Life Fitness / Hammer Strength are the latest major brands to leverage a strategic partnership this year.
The partnership will allow eligible participants to use pre-tax healthcare funds towards Spartan's over 250 obstacle course endurance events across the globe.
The two brands are coming together to create a unified performance ecosystem that leverages Echelon's tech and Primal's strength equipment.
iFIT is betting on the growth of fitness influencers in a new incubation program designed to help spotlight and develop emerging talent.
Software giant's Daxko's new Elevate Wellness program helps gyms and clubs link members with licensed telehealth providers to offer GLP-1s and other services.
Technogym's new AI Ecosystem leverages data from more than 38 million users, featuring an AI coach and an AI assistant for operational tasks.
F45 Training is a key Hyrox partner, but it will also hold its own fitness event: Peak500, a 30-minute competition affiliated with Red Bull.
With the help of its subsidiary Precor, Peloton is pushing into gyms with new Commercial Series products including a connected bike and treadmill.
Now an approved global vendor for the Crunch Fitness, Freemotion will bring its iFIT-powered connected fitness and strength equipment to Crunch facilities.
Canada-based Kommunity Fitness is breaking into the U.S. market, bolstered by the appointment of former Club Pilates president Mike Gray.
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