Apple Fitness+ Expands Reach With Gympass Deal
Corporate wellness platform Gympass is valued at $2.4 billion while Apple continues to enhance its fitness and wellness offerings
Gympass, a leading corporate wellness platform, has integrated with Apple Fitness+, meaning more than two million employees globally will now have access to the fitness subscription service. Effective immediately, Gympass subscribers on the Basic Plan and above in the U.S., U.K. and Germany, and those on the Silver Plan and above in Brazil, can access Apple Fitness+ at no additional cost through their Gympass app.
Gympass has a network of over 50,000 gyms, studios, classes, personal trainers and wellness apps, and includes access to Wellness Coaches, who help users create individualized plans. More than 15,000 companies currently use Gympass, which gives employees discounts on fitness classes and gym memberships, along with other wellness perks.
Employee Wellness on the Rise
“Gympass more than doubles the number of employees engaged with wellness, thanks to the breadth of our global partner network and the attractive prices of our plans that cost 30-50% less than traditional gym memberships,” said Cesar Carvalho, CEO and co-founder of Gympass. “We’re excited to strengthen our proven ability to drive employee enrollment by providing access to Apple Fitness+ across more than 15,000 corporate clients and millions of employees globally.”
According to Gympass’ recent State of Work-Life Wellness report, the majority of employees (87%) would consider leaving a company that does not focus on employee wellbeing, while 93% value wellbeing as much as their salaries. Integrating wellness solutions into company culture has the potential to decrease turnover and save companies healthcare costs, Gympass notes.
Apple’s Fitness & Wellness Push
With Apple Fitness+, Gympass subscribers gain access to thousands of workouts and meditations, like HIIT, strength, wowing, cycling and yoga. Those with an Apple Watch can see their real-time metrics onscreen. Apple Fitness+ also offers popular experiences, like “Time to Walk” and “Time to Run.”
On Monday, Apple also launched additional updates to Fitness+ that demonstrate the tech giant’s investment in the platform and desire to cater to new audiences. In November, Apple partnered with Anytime Fitness, the tech giant’s first partnership with a brick-and-mortar gym chain.
Gympass, meanwhile, raised $85 million in a Series F funding round last summer at a valuation of $2.4 billion, led by EQT Growth with participation from Neuberger Berman Group. The valuation underscores the increasing trend of employees expecting wellness benefits from their employers. Now, Gympass has Apple in its corner, an integration that demonstrates the corporate wellness platform’s growth as well as the tech giant’s desire to bring Fitness+ to new audiences.
This article has been updated with new information on which Gympass subscribers have access to an Apple Fitness+ subscription.