Xponential Fitness Brands Raise Funds for Cancer Research
The boutique fitness and wellness franchisor is collaborating with the American Cancer Society this June, offering donation-based classes and co-branded retail among other initiatives
Xponential Fitness is partnering with the American Cancer Society (ACS) for National Cancer Survivors Month this June. Throughout the month, the boutique fitness and wellness franchisor’s brands (Club Pilates, Pure Barre, StretchLab, CycleBar, YogaSix, Rumble Boxing, BFT and AKT) will offer donation-based classes and co-branded retail.
Proceeds will go towards research, treatment and resources for cancer patients.
Xponential’s brands will also raise awareness for the ACS through social media channels and blog content as they spotlight cancer patients and survivors, and provide education this month.
“Fighting cancer is an incredibly important cause to the Xponential family,” Xponential Fitness president Sarah Luna said. “Thousands of our members and studio teams are impacted by this awful disease every year, and by combining efforts with a great organization like the American Cancer Society, we can make a positive difference in these people’s lives.”
To make a donation to the ACS through any of the Xponential brands, visit X-Out Cancer.
Here is a list of Xponential Fitness brands participating this month and their planned initiatives:
CycleBar/AKT & Kinrgy:
- CycleGives classes in support of the ACS at CycleBar locations
- Co-branded retail is available at CycleBar, AKT and KINRGY locations along with in-studio donations
Pure Barre:
- Tuck for a Cause Donation Classes in studios
- June 15-23: Donation Week Double Points – members can complete a Donation Class and earn double class points
- Co-branded retail
- PR and blog focus on cancer survivors and the impact of Pure Barre’s partnership with the ACS
Rumble Boxing:
- Donation Classes
- Co-branded retail in-studio
- Organic social efforts to support and promote Cancer Survivors Month
Club Pilates:
- Pilates for Prevention (Donation Classes)
- Co-branded retail in-studio
- Organic social efforts to support and promote Cancer Survivor’s Month
YogaSix:
- Cancer Survivor Flow for a Cause Donation Classes (June 15 or June 16)
- Co-branded retail
- Social Posts
BFT:
- Lift For Survivors Donation Class (one day in June)
- Co-branded retail
- Social Posts
StretchLab:
- StretchLab studios are positioning themselves as “Proud supporters of ACS in honor of Survivor’s Month” with accompanying social posts and email posts
- Co-branded retail
