Xponential Fitness Partners With American Cancer Society
The tie-up includes local studio events and donation-based classes at Xponential’s boutique fitness locations
Xponential Fitness, a boutique fitness franchisor with a portfolio of eleven fitness and wellness brands, is collaborating with the American Cancer Society on an upcoming national partnership launching in January.
The relationship with the American Cancer Society, which works to help individuals prevent, detect, treat and survive cancer, is Xponential’s second move this month centered on health and well-being, following the franchisor’s recent acquisition of Lindora metabolic health clinics.
The partnership will see Xponential’s brands assist the American Cancer Society in national brand activations surrounding National Cancer Survivor Month in June and National Breast Cancer Awareness Month in October with local studio events and donation-based classes to raise funds for the organization.
“At Xponential, we recognize the profound influence of community and its capacity for positive transformation,” said Anthony Geisler, founder and CEO of Xponential Fitness. “Partnering with the American Cancer Society aligns seamlessly with our core values, and we are enthusiastic about utilizing our extensive network to create a meaningful impact in the lives of those affected by cancer.”
Nickki Reeves, senior vice president of corporate and sports alliances at the American Cancer Society, cited the eye-opening statistics showing that one in three women and one in two men will be diagnosed with cancer at some point in their lifetime. She says the collaboration with Xponential is vital to the organization’s efforts.
“The link to a healthy diet and regular exercise in long-term cancer survival has become even more clear during the last several years, as evidenced in the American Cancer Society ‘Nutrition and Physical Activity Guideline for Cancer Survivors’ released last March,” Reeves said. “Our partnership with Xponential is integral to our mission, as it ensures that everyone has the opportunity to prevent, detect, treat, and ultimately overcome cancer.”
