Unscripted: Devan Kline on the Origins, Growth of Burn Boot Camp
Devan Kline and his wife Morgan founded Burn Boot Camp out of a parking lot in 2012. It’s become one of the biggest – and most distinct – brands in boutique fitness
In the latest episode of Athletech News’ Unscripted podcast, Devan Kline, co-founder of Burn Boot Camp, joins co-hosts Edward Hertzman and Eric Malzone to discuss the brand’s unique and highly enthusiastic approach to group fitness.
Kline, Hertzman and Malzone explore how Burn Boot Camp builds community through the lens of group fitness, and how this family-oriented philosophy permeates its approach to the business of franchising. Watch this episode of “Unscripted” for unfiltered takes on the following:
- Competing in business and in life
- Why being considered a “cult” isn’t always a bad thing
- How to create a fitness brand that keeps people coming back
Key Talking Points:
- (0:00 – 5:06) Intro to Burn Boot Camp and its mission
- (5:06 – 10:51) The journey from parking lot to franchise success
- (10:51-16:41) Building a transformative fitness company
- (16:41 – 21:53) Navigating industry challenges
- (21:53 – 40:54) The importance of culture and community in scaling
- (40:54 – 44:29) The Burn Boot Camp book and closing remarks
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