Unscripted: Anthony Geisler on His Next Move in Fitness
Boutique fitness pioneer Anthony Geisler joins the ATN podcast to give his thoughts on the trends shaping fitness, while teasing his much-anticipated next venture
Long recognized as a pioneer in boutique fitness franchising, Anthony Geisler has built some of the world’s most ubiquitous and influential fitness brands. As the industry waits to hear details on his future plans, Geisler made an exclusive appearance on this week’s episode of the Athletech News “Unscripted” podcast, his first interview since being announced as a keynote speaker at this June’s ATN Innovation Summit 2025.
In a wide-ranging conversation with co-hosts Eric Malzone and ATN founder and CEO Edward Hertzman, Geisler discussed his thoughts on the fitness world’s place in an uncertain market, challenges and opportunities facing fitness entrepreneurs, and macro-level trends in how consumers value their health and nutrition.
Geisler’s biggest source of optimism? The rapidly growing trend of people prioritizing their health and fitness, aided by a growing embrace of these principles at the highest levels of government.
Pressed by Hertzman on when he’ll have more to share about his next venture, Geisler smiled and offered a hint:
“Every good movie needs a sequel,” he said.
To hear more, tune into Geisler’s full conversation on this week’s episode of “Unscripted,” available at the top of this page.
Key Talking Points:
- (0:00 – 7:04) Introduction and industry evolution post-COVID
- (7:04 – 10:51) Trends shaping fitness and wellness
- (10:51 – 13:45) Resilience of the fitness industry
- (13:45 – 18:06) Challenges in fitness franchising
- (18:06 – 23:27) Future of fitness and healthcare
- (23:27 – 35:45) What’s next for Anthony Geisler?
Don’t miss the chance to hear from Anthony Geisler, Gary Brecka and others live at the ATN Innovation Summit this June 17-18 in New York City. To be part of the next evolution in fitness, click here to get your tickets for the can’t-miss two-day event.