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Franchisee Spotlight: JetSet Pilates in Lake Norman & Charlotte

JetSet Pilates franchise owners Kayla and Ben Logue went from a single standout studio to a multi-unit operation in under a year.

Lekfit Launches Rebounder Certification for Instructors, Studios

Lekfit is launching its first-ever Rebounder Certification Program, opening its cult fitness method to select instructors and studios.

exterior rendering of a new Chelsea Piers Fitness gym

Chelsea Piers Fitness Confirms Plans for Massive New Club in NYC’s Hudson Square

Chelsea Piers Fitness is opening a 50,000-square-foot club in New York City's Hudson Square neighborhood, slated for the second half of 2026.

Brightside Marketing iphone

From Campaigns to Systems: The Shift Redefining Fitness Marketing in 2026

Modern fitness growth is limited by execution, not demand. Brightside Marketing provides actionable strategies to address client acquisition.



LOVB Madison players Temi Thomas-Ailara and Mariena Hayden with Dagne Dover Landon Carryall

Athlete-Loved Bag Label Dagne Dover Is Serving Volleyball Pros Through Its First-Ever Sports Partnership

The women-founded accessories company is teaming with LOVB as the sports league's official bag, marking Dagne Dover's first-ever sports partnership.

Club Pilates members

Xponential Fitness Urged To Sell by Top Shareholder

Xponential Fitness' largest shareholder is pushing for a sale, arguing that Club Pilates alone is worth more than the entire company.

Former Hims Execs Are Betting on the Fiber Boom With Sweetener Pouches

Hims co-founder Hilary Coles and former marketing head Emily Boschwitz have launched Poca, a fiber-filled, zero-calorie syrup sweetener.

UK Groups Push To Make Gyms Safer for Women

ukactive and Sport England have created a playbook to help fitness facilities establish more welcoming spaces for women and girls.


Alpha Fit Club floor

Open an Alpha Fit Club Franchise: What You Need to Know

Alpha Fit Club was launched in Spring of 2019. The goal was to take NYC boutique inspired group fitness and bring it to the suburbs.

D1 Training session

Open a D1 Training Franchise: What You Need to Know

D1 has trained over 100 NFL Draft picks and thousands of college athletes. Its mission is to be The Place For The Athlete.

Torque Fitness

Torque Fitness: Featured Franchise Supplier

Torque Fitness designs high-performance training solutions that set your facility apart, such as customizable storage and training systems.

Open a MADabolic Fitness Franchise: What You Need To Know

MADabolic offers a high-quality training program with a progressive yet sustainable approach to strength training for the everyday athlete.

How To Get Started With Franchising

Tips, advice, and best practices for entrepreneurs new to franchising


Should You Buy a Fitness Franchise? 4 Questions To Ask

Franchising an already established fitness brand can be an amazing business model. Here’s how to know if it’s right for you.

Is Private Equity Right for Your Fitness Business?

There are several ways to finance your fitness business. Whether or not private equity is the best option comes down to your style and goals.

The 5 Red Flags To Look for in a Fitness Franchise

Athletech News identifies where fitness franchises commonly go wrong and presents advice on how to avoid those mistakes.

Franchise Guides and Resources

Discover the latest how-to content, news, and opportunities tailored for both franchisors and franchisees.


Orangetheory’s ‘Exceptional’ Take on Building a Global Franchise

Orangetheory Fitness cheif development officer explains how his company's experienced growth right along with the fitness industry at large.

Self Esteem Brands Shares 5 Keys to Franchise Success 

Top executives from Self Esteem Brands, parent company of Anytime Fitness, share their tips for finding success as a fitness franchisee.

Crunch Fitness CEO on Franchise Growth, Real Estate ‘Opportunity’ for Gyms

Jim Rowley of Crunch sheds light on the gym chain's differentiating features, impressive franchise growth and future plans.

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