Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Gold's Gym Tampa Gas Worx and WellnessSpace Brands show what happens when operators build an integrated wellness space rather than simply adding recovery equipment.
Any operator who thinks recovery is just for elite establishments should check their assumptions at the (red light sauna) door.
Recovery has moved from a tucked-away amenity to a core component of the modern club experience. Members expect it, they seek it out and increasingly, they’re willing to pay for it. That conversation is settled.
The PolarWave Dry Plunge offers a new way to take advantage of the benefits of cold therapy while removing water from the equation.
The new device from WellnessSpace Brands will roll out in fitness clubs nationally, with operators including Crunch Fitness already on board.
For decades, personal trainers have been the front-line guides to health and fitness. Clients don’t just follow their programming; they emulate their habits, take their advice to heart and measure progress against the standards trainers set. Trainers hold a uniquely powerful role in shaping how people think about movement, nutrition — and increasingly, recovery.
Gyms are now designing recovery spaces as intentionally as they do training areas in this new age of wellness and fitness.
Planet Fitness is offering free HydroMassage sessions to non-members nationwide from April 12–19 to help ease Tax Day stress.
The Bay Club operates 26 sports and active lifestyle clubs across 10 campuses in California, Oregon and Washington.
WellnessSpace Brands has unveiled a new HydroMassage bed that elevates the recovery and wellness experience for club members.
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