Applications Are Open: 2026 Power Player Awards
Early bird pricing ends August 14.
Recovery has moved from a tucked-away amenity to a core component of the modern club experience. Members expect it, they seek it out and increasingly, they’re willing to pay for it. That conversation is settled.
The PolarWave Dry Plunge offers a new way to take advantage of the benefits of cold therapy while removing water from the equation.
The new device from WellnessSpace Brands will roll out in fitness clubs nationally, with operators including Crunch Fitness already on board.
For decades, personal trainers have been the front-line guides to health and fitness. Clients don’t just follow their programming; they emulate their habits, take their advice to heart and measure progress against the standards trainers set. Trainers hold a uniquely powerful role in shaping how people think about movement, nutrition — and increasingly, recovery.
Gyms are now designing recovery spaces as intentionally as they do training areas in this new age of wellness and fitness.
Planet Fitness is offering free HydroMassage sessions to non-members nationwide from April 12–19 to help ease Tax Day stress.
The Bay Club operates 26 sports and active lifestyle clubs across 10 campuses in California, Oregon and Washington.
WellnessSpace Brands has unveiled a new HydroMassage bed that elevates the recovery and wellness experience for club members.
Wello Works, a new wellness coworking lounge offering therapies like HydroMassage and infrared saunas, has opened in Atlanta.
EoS Fitness currently has 125 gyms open or in progress and aims to open over 250 locations by 2030 amid its impressive expansion.
Sign Up to Our Newsletter
