Wellness Trends
Nike, Hyperice Launch ‘Hyperboot’ Recovery Shoe as Brands Grow Closer
Nike and Hyperice have launched the “Hyberboot,” a technology-packed shoe that offers a heated massage for athletes’ feet and ankles.
Researchers Unveil ‘Data-Sparse’ Model for Personalized Nutrition
A new study may reshape the way fitness professionals approach nutrition guidance for clients managing blood sugar and metabolic conditions.
RXBar Co-Founder Launches Hormbles Chormbles as High-Protein Candy Brand
Jared Smith, the co-founder of RXBar, is looking to tap into the red-hot market for high-protein snacks with Hormbles Chormbles.
Crafting Strategic Wellness Spaces Beyond the Workout
Gyms are now designing recovery spaces as intentionally as they do training areas in this new age of wellness and fitness.
Health Optimisation Summit Brings Longevity, Biohacking Stars to Texas
Already a hit event in London, the Health Optimisation Summit is coming to Austin as longevity-focused conferences become big business.
Peak Performance Starts with Recovery: 8 Must-Have Products
Discover the latest in red light therapy, cryotherapy, PEMF and mindfulness tools designed to accelerate recovery, reduce stress and optimize well-being.
CEO Corner: Outside’s Robin Thurston on the Business of Getting People Moving
As the leader of Outside Interactive, Robin Thurston is on a mission to get more people moving, preferably in Mother Nature.
Why Chilly GOAT Cold Tubs is Wellness Plug for All Fitness Brands
Chilly GOAT Cold Tubs does hot and cold in an efficient and easy manner to help anyone get involved in the wellness game
How Foundry, a London Gym Chain, is Scaling with Purpose, Not Hype
Athletech News spoke with Foundry’s Managing Director about how gym owners can best launch and grow their businesses.
Oura Expands Retail Footprint with Costco Partnership & Announces First Chief Medical Officer
Oura has officially partnered with Costco to expand its retail footprint and the brand has hired its first Chief Medical Officer.
