Wellness Trends

man walks on a boardwalk

US States All Miss 7K Step Target — and Gen Z Is Hurting, Not Helping

The United States trails global peers in daily steps, with no state hitting the newly recommended 7,000-step mark, a new study finds.

young woman in bath tub next to skincare products

Under Your Skin Secures $12M Investment To Fuel Global Expansion

Scandinavian beauty brand Under Your Skin has raised $12 million from Tenth Avenue Holdings, appointing Eileen O’Donoghue as CEO.

Ultrahuman Clue Partnership

Ultrahuman, Clue Partner for More Integrated Cycle Tracking

Ultrahuman’s Ring AIR with Clue’s advanced cycle insights to give women a fuller picture of their health with new partnership.

woman does a plank wearing Airpods

ATN Week in Review: Apple Is Serious About Fitness & Wellness

Apple keeps pushing into the fitness and wellness industry, and it’s hard to say just where the tech giant will stop.

People inside an Othership sauna

Othership Opening in Brooklyn, With More US Expansion on the Way

Social contrast therapy brand Othership is expanding its footprint in New York City with a new Williamsburg, Brooklyn, location.

BAB NYC founders and coaches at the Brooklyn flagship studio, celebrating the launch of a revolutionary women’s wellness methodology.

Women’s Fitness Gets Its First Hormonal Health Studio

BAB NYC opens Brooklyn's first fitness studio designed around women's hormonal health, offering phase-based workouts and specialized classes.

woman holds a water bottle

How Dr. Paul Barattiero Is Improving Health With Hydrogen-Enriched Water

Dr. Barattiero's Echo Water transforms drinking water into a powerful tool for wellness, backed by science and 15 years of research.

woman pushes away a can of liquid

The Future of Caffeine Is Complicated, but Still Buzzing

Caffeine jitters are reshaping routines as the wellness market splits between calm-focus functional drinks and high-energy options.

woman works out next to an Alo towel and Alo dumbbells

ATN Week in Review: Everyone Wants To Be a Wellness Company

This week, we break down why the term "wellness" is so popular among fitness, beauty, lifestyle and fashion brands.

Happy Head hair DNA kit

Dermatologist-Led Brand Launches DNA-Powered Hair Growth System

Happy Head's genetic-based approach to hair health leverages at-home DNA testing and personalized treatment plans.