How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
With Bodypump Heavy, Les Mills aims to make lifting heavy weights less intimidating, thanks to the power of group fitness.
Pump Room Fitness, a 24/7 gym founded by a pro bodybuilder, opens in Orange, CT with infrared sauna, posing room and personalized training.
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