Vuori
How Vuori Is Thriving in Women’s Activewear While Rivals Stall
Despite starting out as a men’s-only brand, Vuori’s women’s line is quickly gaining traction with female consumers, data shows.
Vuori Leans Into Athlete Partnerships in Performance Wear Pivot
NFL QB Jared Goff joins Vuori's growing lineup of athlete ambassadors, highlighting the apparel brand’s new strategy.
Backed by Ex-NFL Star, Sodo Athletic Lab Eyes Premium Men’s Activewear
Former NFL standout Sidney Rice and a team of entrepreneurs are looking to turn Sodo Athletic Lab into the next big thing in activewear.
Lululemon Gains Momentum in Men’s Performance Wear Market
A new survey shows Lululemon is gaining recognition among men, outpacing brands like Vuori, Alo and others.
Vuori Lands $825M Investment, Sets Sights on Europe & Asia
Vuori, an activewear brand hailing from sunny California, has scored a $825 million investment and is now valued at $5.5 billion.
Lululemon Cuts Full-Year Guidance as Competitors Circle
It’s been a rough summer for Lululemon, marred by a failed leggings launch and slumping sales in its women category.
Pvolve, Vuori Deepen Collab with Tour, Retail Products
Low-impact fitness method Pvolve has deepened its partnership with SoCal-inspired activewear brand Vuori with a nationwide tour
Lululemon Well-Positioned Against Activewear Competitors
Activewear giant Lululemon has little reason to fear upstarts like Alo Yoga and Vuori, an equity research report suggests.
Product of the Week: Is Vuori Pulling Ahead in the Athleisure Race?
Vuori has carved out a niche in the saturated athleisure market with designs featuring muted colors and comfortable, functional fabrics.
The 25 Best Holiday Gifts for Fitness & Wellness Fans
Athletech News has tested and rounded up the 25 best fitness and wellness holiday gifts of 2023, from workout gear to red light face masks.
