VASA Fitness
Vasa Fitness Investing $30M in Club Upgrades, Boutique Classes
Vasa Fitness is investing $30 million to expand boutique-style classes and upgrade equipment across its 64 clubs.
Big-Box Gyms Are Creating Their Own Boutique Fitness Classes
Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market share away from boutiques?
Vasa Fitness Hires New CMO, COO
Vasa Fitness, a fast-growing HVLP operator, welcomed Chris Griebe as chief operating officer and Danielle Petersen as chief marketing officer.
Vasa Fitness Brings Strength Program to More Clubs, National Expansion Set for 2026
Vasa Fitness is expanding studio lft to more clubs, with a national rollout in 2026, as demand grows for coach-led strength training.
Sauna Is Just the Start: Gyms Are Getting Creative on Wellness & Recovery
ATN breaks down some of the trends likely to drive the future of wellness and recovery inside gyms across America.
Vasa Fitness Debuts First-Ever Cold Plunge at New Colorado Location
Vasa Fitness opens its fourth Colorado Springs gym featuring its first cold plunge as the HVLP brand seeks to appeal to Gen Z.
HVLP Gym CEOs Talk State of the Industry, Real Estate Challenges
In-person fitness continues to thrive as we move further from the pandemic. High-value, low-price (HVLP) gyms are undoubtedly leading the way.
CEO Corner: How Rich Nelsen Turned Vasa Fitness Into a Gym Giant
Under Rich Nelsen, Vasa Fitness has become one of America's top low-price gym brands, currently operating 61 locations in eight states.
Vasa Fitness Adds Boutique Strength Class to HVLP Gym Offerings
Studio LFT will debut as a pilot program at four of Vasa Fitness' Colorado clubs this January before a planned rollout across eight states.
Inside Retro Fitness’ Plan To Take Over the HVLP Gym Market
Retro Fitness currently has around 200 gyms open or in development, and it's eyeing at least 1,000 following a full-scale rebrand.
