UK
Like the US, the UK Is Coming After Gyms Over Membership Practices
Gold’s Gym UK is under investigation by the Competition and Markets Authority over its membership-fee practices.
Hyrox Names Electric Car Maker Lucid as Partner, Olympic Vision on Deck
Hyrox has partnered with Lucid for its first European auto deal as the fitness-racing brand preps for its largest-ever event in London.
Fashion Brand Flannels Opens In-Store Fitness Studio From HiiClub
HiiClub has landed inside Flannels’ Leeds flagship with a training, Pilates and recovery studio as the retailer pushes into wellness.
UK Club Combines Padel & Pilates Under One Roof
U.K.-based Padel Studios Coventry is combining the growing sport of padel with another red-hot fitness modality: Pilates.
UK Group Pushes for Verified Fitness Trainer Badge on Social Media
Active IQ’s new "Trust Your Trainer" campaign calls on social platforms to label qualified fitness professionals to help curb misinformation.
PureGym Pledges To Help UK Government Keep Workers Healthy
PureGym joins 60 employers in the UK Government’s Keep Britain Working Review to combat workplace ill-health and boost productivity.
Circle, a Combat Fitness & Recovery Club, To Launch in Saudi Arabia
When it opens in Khobar, Circle will offer performance zones, recovery facilities and social spaces built around six foundational areas.
PureGym Unveils New Group Fitness Classes, Opens Doors for Free
PureGym opened all 435 of its gyms across the U.K. for National Fitness Day, offering free day passes and new classes Strike, Step and Pump.
Millennials Are Planning Remote Workdays Around Fitness
A new study suggests Millennials may be unwilling to give up one of the key perks of working from home: the ability to pencil in a workout.
The Gym Group Reports Gen Z Makes Up 40% of Members Amid Strong Growth
The Gym Group reported H1 2025 revenue up 8% to £121M as it expands past 250 sites and targets Gen Z, who now make up 40% of its member base.
