The Vitamin Shoppe

The Vitamin Shoppe in Edgewater NJ (exterior)

Vitamin Shoppe Names First-Ever Chief Strategy Officer

The Vitamin Shoppe appoints Mike Forbes as its first chief strategy officer, marking CEO Sharon Leite’s first major move since returning.

a collection of different protein items including shakes, bars, chips, and drinks

5 Wellness Trends Taking Over 2025, According to The Vitamin Shoppe

The Vitamin Shoppe’s 2025 trend report reveals what’s shaping modern wellness, from on-the-go protein and AI-developed peptides to NAD+.

female cashier checks out a male customer at a Vitamin Shoppe location

The Vitamin Shoppe Adds DNA-Based Nutrition Kits

The Vitamin Shoppe has partnered with GenoPalate to offer DNA-based nutrition kits online for personalized insights and supplement plans.

female cashier checks out a male customer at a Vitamin Shoppe location

The Vitamin Shoppe Acquired, Former CEO Sharon Leite Returns

Sharon Leite is back as CEO of The Vitamin Shoppe following its acquisition by Kingswood Capital and Performance Investment Partners.

A group fitness class being held outdoors.

The Vitamin Shoppe’s New GLP-1 Line Signals Shift in Supplements

The Vitamin Shoppe has launched a new GLP-1 support supplement line designed for users of weight-loss medications.

The Vitamin Shoppe x Gorilla Mind display in Los Angeles.

Hometown Hype: The Vitamin Shoppe’s Experiential Retail Strategy Is a Sign of the Times

The Vitamin Shoppe’s new Hometown Stores reflect a retail trend: creating immersive brand experiences to engage consumers.

Vitamine Shoppe CEO

The Vitamin Shoppe Parent Company Files for Bankruptcy

The Franchise Group, the parent company of The Vitamin Shoppe and others, has filed for bankruptcy after going private last year.