The Covery

Inside of SWTHZ

The Best Wellness & Recovery Franchises To Open

Athletech News breaks down the top wellness and recovery franchises, including investment, modalities and growth plans.

The Boutique Wellness Era Is Officially Here

ATN profiles four companies creating the future of wellness by giving everyday consumers access to therapies once reserved for celebrities.

Wellness Vacations Are on the Rise as Boutique Offerings Flourish

As travelers look to book restorative adventures, data shows that boutique wellness experiences and vacations are primed for takeoff

wellness spa

Destination Wellness: The Covery Spa Plots Northeast Expansion

The Covery, a boutique wellness spa that provides red light therapy and IV infusions, expects to sell 100 locations by the end of the year.

Tatum Crews smiling

Tatum Crews Promoted to CEO of The Covery, the Boutique Wellness Spa Brand Centered on Performance Optimization

In her new role, Tatum Crews will concentrate on a controlled & aggressive growth strategy for the expansion plans of The Covery.