Three entrepreneurs are leading SweatHouz's expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.
Kurt Prosser is proving that education plus experience is the key to wellness adoption — using events, insight and hustle to grow his SWTHZ.
SWTHZ’s nationwide expansion shows that the need for physical and mental restoration extends beyond luxury markets
SweatHouz is opening two new studios a week through year-end as demand for private infrared sauna and cold-plunge suites surges.
Through space allocation, service and technology, the SWTHZ concept delivers wellness that feels personal, private and restorative
Wellness brands of all types are looking to leverage scientific expertise by forming advisory boards and signing well-known medical advisors.
Nico Varano of Sweat Equity Holdings shares tips for those interested in franchising with contrast therapy brand SWTHZ.
SWTHZ founder Jamie Weeks, who built Orangetheory’s largest franchise group, launches Founders Row to back startups in their earliest years.
SWTHZ version 2.0 attracts clients and franchisees alike with expanded modalities in comfortable, easy-to-operate studios
C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.
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