Super Bowl

Super Bowl Advertisers Are Playing Offense on Wellness

This year's Super Bowl LX ad slate shows just how much has changed in the conversation around health and wellness.

The Best Healthy Super Bowl Snacks & Drinks of 2026

Planning A Last-Minute Super Bowl Party? Try These Healthy Snacks, Merch & More Game Day Essentials

The big game is Sunday, February 8 – and it's not too late to stock up on stylish team merch to wear alongside healthy snacks and drinks.

Hims & Hers Wants To ‘Ruffle Some Feathers’ With Provocative Super Bowl Ad

Hims & Hers returns to the Super Bowl with a pointed ad that takes aim at the health-wealth gap in the United States.

a smiling Erin Andrews

Sidelines & Self-Care: Erin Andrews Talks Wellness, Eye Health

Athletech News caught up with sportscaster Erin Andrews ahead of Super Bowl LIX to discuss eye health, wellness and fitness.

Tonal-Serena-Williams-team.jpg

Tonal Teams Up with Serena Williams & Books Super Bowl Ad Featuring Tennis Icon

Serena Williams opens the Tonal ad with a firm message that says 'Never be afraid of your strength.'

Planet-Fitness-asks-what-has-gotten-into-Lindsay-Lohan

Planet Fitness Asks: What’s Gotten into Lindsay Lohan?

Planet Fitness has created a humorous Super Bowl spot that asks 'What’s gotten into Lindsay Lohan?' The spot will air on Feb 13th on NBC.