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Les Mills' plan includes the brand's Limited Edition Collection of science-backed workout programs, driven in large part by Gen Z.
Australia-founded fitness franchise UBX and Adidas are releasing a co-branded line of merchandise at UBX gyms worldwide.
Strength-driven interval training franchise Madabolic has launched a strategic brand partnership with nutrition app MacroStax.
TRX has big plans for Ybell, a fitness equipment brand it acquired that's famous for developing a kettlebell-dumbbell hybrid.
Sam Tooley has grown Alpha Fit Club into one of New Jersey's top group fitness concepts. The brand is now eyeing expansion into other states.
Gold's Gym is going all out in its home base of Southern California, opening new clubs and upgrading existing ones with state-of-the-art offerings.
Smart home gym maker Tonal is using the wealth of data it's amassed on human strength training outcomes to revolutionize how people work out.
Executives from Chuze Fitness and Crunch Fitness share how they plan to acquire and retain members in the coming years.
Kabata, an immersive workout platform, has raised $5 million to further develop its AI-powered dumbbells, which adapt to users' progress.
The Johnson Health Tech subsidiary has unveiled 32 pieces of selectorized, plate-loaded and free-weight equipment.
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