Strength equipment
The Strength Comeback Is Real & Technogym Is Powering it With Precision
For decades, strength training occupied a narrow lane in fitness culture, largely reserved for athletes, bodybuilders and ...
PLAE Breaks New Ground With Plate-Loaded Strength Line
PLAE launches ARMR, a new plate-loaded strength line built with biomechanics-first design and accessibility for athletes of all levels.
Torque Fitness Innovates Push Sleds From All Directions for All Kinds of Users
The TANK series by Torque Fitness elevates push sled exercise on multiple fronts for multiple kinds of fitness consumers
F45 Training Introduces Functional Rack as a Catalyst for Evolution
F45 training makes strength training adaptable, safe and fun for fitness consumers of all kinds with one of its latest innovations
Planet Fitness Targets New Members with Strength Equipment
Planet Fitness has kicked off a limited-time offer for new members as it makes strength equipment upgrades at U.S. locations.
REP Fitness Launches First Brand Campaign, ‘Pursue Your Strength’
REP Fitness invites people to share personal stories of strength as part of its first brand campaign, offering a chance to win a $10,000 home gym makeover
Freemotion Expands into Brazil Through Grupo Multi Partnership
Freemotion Fitness, the commercial equipment division of iFIT, has announced a partnership with Grupo Multi.
Study Challenges Traditional Strength Training Wisdom
Findings suggest that training closer to failure might be essential for muscle growth but may not be as critical for strength gains
