strength

Bloom Launches Creatine Gummies Amid Women’s Strength Training Boom

Bloom launches creatine gummies for young women, delivering 5g of creatine for strength, recovery and cognitive health.

active senior with hands in the air like she just doesn't care

Seniors Are Skipping AI. This Gym Has a Human Fix

As Boomers push back on AI in fitness, Darwin Fitness launches a human-led program focused on fall prevention and functional strength.

Man on leg extension machine

The Strength Comeback Is Real & Technogym Is Powering it With Precision

For decades, strength training occupied a narrow lane in fitness culture, largely reserved for athletes, bodybuilders and ...

Peloton members

Peloton Doubles Down on Community With New Teams Feature

Now guided by a new CEO, Peloton is emphasizing community building among its 6 million members, beginning with an update to Teams.

NMES Maching

Can Neuromuscular Electrical Stimulation Impact Strength Training Gains?

Researchers are exploring how neuromuscular electrical stimulation (NMES) could amplify strength gains when combined with traditional ...

Product of the Week: ZeroWheel

ZeroWheel is a motorized ab wheel that can be used for full-body workouts. Here's our honest review, pros and cons.

woman work out on mats at Pvolve studio

Pvolve Expands to Key US Markets With New Franchise Deals

Pvolve, the boutique fitness franchise Jennifer Aniston credits for keeping her strong, is expanding to new cities in the U.S.

training mate group fitness

Bringing Camaraderie to Group Workouts

Training Mate HIIT classes are 45 minutes of circuit-based interval training with cardio and resistance exercises.

Nike Grind Dumbbells

The Best Strength Training Equipment & Products for At-Home Workouts

From Nike’s newest dumbbell launch to protein-packed bread, these strength-focused products will help you build muscle at home.

Hilary Hoffman SOTO method

From Finance to Fitness: Hilary Hoffman on the SotoMethod

The financier-turned-fitness fitness figure has created an efficient and effective workout for a wide range of consumers