social media

as a TikTok ban looms, fitness and wellness brands are turning to Instagram

Fitness & Wellness Brands Shift to Instagram Amid TikTok Turmoil

Athletech News spoke to three wellness influencers to learn where they are headed and how they are preparing for a ban on TikTok.

Woman filming self for fitness video

The Fit Pro’s Approach to Self-Promotion in 2025

As the fitness industry continues to grow, so too should a fitness professional's approach to marketing and promotion.

collage of people doing different workouts

Prepare for the New Year Rush: Effective Q4 Social Media Strategies

Learn more about social media strategies in the fitness space for Q4. The leaders at ekhoes agency explain.

woman with a yoga mat

The Top Fitness And Wellness Brands on Social Media

We've rounded up the top fitness and well brands on social media for 2024. Each has fostered a loyal, engaged community online.