Sam Cole

Virtual & Online Fitness Market To Top $250B as Demand Rises

The virtual and online fitness market is anticipated to reach $256.97 billion by 2032, up from $15.82 billion in 2022, per market research.

Puma & Meta Mixed-Reality Shopping Experience

Meta Quest, Puma Launch ‘World’s Smallest Gym’

Meta and Puma have teamed up to prove that virtual reality can deliver an amazing fitness experience in the smallest of spaces.

FitXR Sees Massive Potential in Mixed Reality Fitness

Sam Cole, CEO of FitXR, predicts that mixed and virtual reality tech will soon become commonplace in gyms and fitness facilities.

FitXR Adds Disney Music for an Enchanting VR Fitness Experience

FitXR's VR fitness platform will feature music from ten Disney movies and shows, including The Lion King, Hercules and Frozen.

VR Fitness Has Superior Mood-Boosting Benefits, Study Finds

A new study appears to validate the positive psychological impacts of VR workouts compared to traditional exercise

Zumba To Launch VR Fitness Studio Through FitXR

The Zumba studio will offer 32 classes with a variety of music tracks, and come in a mixed reality version in addition to VR.

The Future of Fitness? FitXR’s Mission To Get People Off the Couch

Sam Cole, founder of the popular FitXR app, spoke with Athletech News about why Extended Reality is changing the workout game.

VR Fitness Developer FitXR Secures $7.5 Million In Series A Venture Round Led by Hiro Capital

Series A Investment to Fund Acceleration on the Back of FitXR’s Rapid Growth and Success FitXR, the leading VR fitness […]