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Wellness Is Winning in the Grocery Aisle as Fresh-Format Grocers Surge

Placer.ai data shows fresh-format grocers leading 2025 growth as affluent shoppers fuel a nationwide shift toward health and convenience.

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7 Foot Traffic Insights That Belong on Every Gym Operator’s Radar

New data from Placer.ai reveals how gym-goers are shifting habits in 2025, from visit frequency to income trends and peak-hour preferences.

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Member Conversion Is a Big Pain Point for Fitness Brands, Survey Finds

While engagement and retention numbers are trending up, many fitness brands still struggle with member acquisition and conversion.

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Foot Traffic Data: Unprecedented Growth for Fitness Industry 

From boutiques to big chains, fitness brands are driving foot traffic with innovation and member-focused strategies.

an image of the exterior of a Planet Fitness

Planet Fitness Shows Strong Foot Traffic Ahead of Q3 Earnings

A new report from Placer.ai shows that traffic to Planet Fitness is growing, suggesting its price hike had minimal impact.