Disruption comes from blind spots, not rivals. The real threat to your business is the one you don’t see, writes ATN's Edward Hertzman.
Moravian University’s new HUB puts wellness, mental health and belonging at the heart of campus life, joining several universities.
Peloton ended FY2025 with better-than-expected results, but announced layoffs, cost cuts and a renewed focus on strength, sleep and recovery.
The former Peloton star's new 30-minute, dumbbell-only program shifts the focus from aesthetics to building "lasting strength."
Peloton has launched "Repowered," its resale marketplace, on a nationwide basis after seeing strong early returns from a pilot run.
Peloton teams up with Hyrox as its official digital training partner, expanding into competitive fitness with new race-prep series.
Wellness isn't an amenity anymore – it's the very reason some travelers are booking hotels and other experiences.
Peloton CPO Nick Caldwell shares how the brand is evolving beyond its bike-first image, leveraging AI, software and community.
Ladder has added Jennifer Jacobs to its coaching roster, the fitness startup's latest move in its marketing war against Peloton.
Day two of the ATN Summit revealed a bold, multi-front strategy for the future of movement and human performance.
Sign Up to Our Newsletter
