On-Demand Fitness
Fitness On Demand Names New CEO as Part of Global Rebrand
Fitness on Demand plans to transition from being a pure content provider to a "tech partner" for gyms and other facilities.
How Physique 57 Built a Barre Empire, Then Took It Online
Physique 57’s pandemic pivot was a continuation of how Jennifer Maanavi and Tanya Becker have been doing business since 2005.
FlexIt Named Fastest-Growing Digital Fitness & Wellness Company in the U.S.
FlexIt, a platform that offers virtual, one-on-one fitness and wellness coaching, ranked #140 on the 2023 Inc. 5000 list.
Hybrid Fitness Is Here To Stay (and More Tech-Enabled Than Ever)
Gyms and studios have their pick of the digital options that appear to be table stakes in the new normal of hybrid fitness.
Adidas & Les Mills Launch New Workout for Next-Gen Fitness Enthusiasts
Designed with Gen Z in mind, the new Les Mills-Adidas collab offers a strength-focused workout inspired by Pilates, barre and power yoga.
Fitscope’s Plan To Revolutionize Group Fitness With On-Demand Classes
With Fitscope Commercial, gyms can stream on-demand cardio classes to computer-connected monitors and TVs in group fitness rooms.
YMCA of the USA Partners With YMCA360 to Offer Live & On-demand Classes
The YMCA has gone digital, offering a variety of fitness, health and well-being classes to members of YMCA360 partners.
Fortë Closes New Funding Round as Fitness Streaming Platform Continues To Grow
Fortë has successfully closed another round of funding, which the live and on-demand streaming solution for gyms and studios will use to continue its growth.
Les Mills Targets Gen Z With Campaign Featuring ‘Ted Lasso’ Star
The new campaign was inspired by research that shows Gen Z is looking for positivity and choice from their workout […]
Les Mills Brings Fitness Classes to Samsung Smart TVs
Samsung says the collaboration with Les Mills builds on its efforts to promote health and fitness at home.
