NBA
At NBA All-Star Weekend, Women in Leadership Embrace Wellness
At the 2026 NBA All-Star weekend, an exclusive, invite-only wellness and workout experience is taking place focused on female leadership.
LA Fitness Adds AI-Powered Basketball Courts From Shoot 360
Select West Coast LA Fitness gyms will offer AI-powered, motion-tracking basketball courts that feature NBA-level training tech.
CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution
Founded by Craig Moody in 2012, Shoot 360 currently has over 60 locations — and its tech is used by nearly every NBA team
Somnee Launches 2nd Gen Sleep Wearable, Adds NBA as Investor
Somnee is deepening its ties with the NBA as it rolls out a newer, improved version of its AI-powered sleep headband.
NBA Brand Exposure Tops $2.3B in Value During 2024-2025 Season, According to Relo Metrics Report
Relo Metrics’ latest report reveals the NBA generated over $2.3 billion in brand exposure value during the 2024–2025 regular season.
An NBA Favorite, Somnee Raises $10M for AI-Powered Sleep Headband
Co-founded by sleep scentist Dr. Matt Walker, Somnee deploys EEG sensors and AI to guide the brain into a natural sleep state.
NBA’s Jonathan Isaac Launches Faith-Driven Activewear Collection
NBA's Jonathan Isaac launches Unitus’ first activewear collection, featuring faith-based designs and performance-ready gear for men and women.
