Nautilus
BowFlex Files for Bankruptcy, Eyes Potential Sale to Matrix Parent
BowFlex has filed for Chapter 11 bankruptcy, agreeing to a deal that could see it sold to Johnson Health Tech Retail for $37.5 million.
BowFlex Future in ‘Doubt’ as Company Weighs Sale, Bankruptcy
BowFlex is casting “substantial doubt” on its ability to continue operations and is considering filing for bankruptcy, according to a quarterly filing.
The Fitness & Wellness Moves That Defined 2023
These eight fitness and wellness deals, partnerships and funding rounds made headlines in 2023 and could impact the industry for years to come.
BowFlex Risks NYSE Delisting Over Low Market Cap
BowFlex has received notice from the New York Stock Exchange warning the company that it isn't in compliance with continued listing standards.
Can BowFlex Turn Things Around With ‘Nearly Silent’ Cardio Machines?
As it plans to leave the Nautilus name behind, the fitness maker has unveiled two new BowFlex-branded cardio machines for the holiday season.
Nautilus Changes Corporate Name to BowFlex in Turnaround Bid
The struggling fitness equipment maker is rallying behind BowFlex, its most popular brand, as part of CEO Jim Barr's come-back plan
Fitness Financials: Earnings Insights From Q2 2023
Athletech News highlights trends that the major publicly traded fitness companies reported for the quarter ended June 30, 2023.
Nautilus Hit With NYSE Non-Compliance Over Low Stock Price
Struggling fitness equipment maker Nautilus has teased a total company rebrand including a potential name change.
Nautilus Embraces Connected Fitness With Schwinn 490 Elliptical
The Schwinn 490 is compatible with the JRNY app, Nautilus' digital content arm featuring routes, trainer-led classes and personalized workouts.
Nautilus Plans ‘Total Company Rebrand’ as CEO Hints at Name Change
Just weeks after modernizing its Bowflex brand, Nautilus is planning a company-wide rebrand, its CEO Jim Barr said.
