Matrix Fitness
BowFlex Sold to Matrix Parent in $37.5M Deal
BowFlex has received an order approving the sale of its assets to Johnson Health Tech Retail, parent company of Matrix Fitness.
American Home Fitness Files for Bankruptcy, Citing Post-Pandemic Market
At-home fitness companies have struggled after COVID, especially those selling equipment. BowFlex notably filed for bankruptcy last month.
These Fitness Products Made Waves at IHRSA 2024
ATN breaks down some of the best innovations from leading fitness brands across strength training, cardio and fit tech at IHRSA 2024.
IHRSA 2024: Cardio Still Top of Mind for Fitness Equipment Leaders
Life Fitness, Matrix Fitness and Freemotion Fitness are looking to reenergize the cardio space with premium equipment and on-demand content.
BowFlex Files for Bankruptcy, Eyes Potential Sale to Matrix Parent
BowFlex has filed for Chapter 11 bankruptcy, agreeing to a deal that could see it sold to Johnson Health Tech Retail for $37.5 million.
Matrix Fitness Makes Managing Equipment Easier for Gyms With Facility 360
Matrix Fitness has partnered with Ecofit Networks for Facility 360 Powered by Ecofit, a new asset management platform for gyms.
Virtuagym, Hidden Profits Create New Lead Management Solution for Gyms & Studios
Virtuagym and Hidden Profits Marketing are partnering to help fitness clubs and studios optimize customer lead management and growth.
Virtuagym, Matrix Fitness Team Up to Launch Connected Strength Solution as Strength-based Workouts Gain Steam
The connected strength solution allows club members to track sets, reps, & weights between Matrix Fitness equipment & Virtuagym platform.
Matrix Fitness Treadmills Recalled
The Matrix Fitness treadmills included in the recall are T1X, T1xe, T3x, and T3xh, which were manufactured from January 2009 to January 2018.
