MADabolic

BeaverFit equipment

BeaverFit Gives Boutiques the Tools to Compete with Anyone

BeaverFit helps boutiques stand tall even against big box gyms and their abundance of resources with versatile innovations

GoRuck Outdoor Birdwell Rucking Adventure

GoRuck & MADabolic Partner To Introduce Weekly Ruck Clubs

Strength and conditioning franchise MADabolic has teamed with GoRuck for weekly Ruck Clubs, launching this spring.

man hits a boxing bag inside a fitness studio

How MADabolic’s Strength-Based Interval Training Prepares Members for Long-Term Fitness

MADabolic has an alternative approach to strength training that keeps members working out longer and living healthier.

artwork for Disrupt podcast featuring Brandon Cullen

Unscripted: MADabolic’s Brandon Cullen on Brand Building, Fitness Trends

Brandon Cullen joins the ATN podcast to share his thoughts on everything from MADabolic's approach to fitness to the future of HVLP gyms.

an image of MADabolic's Brendon Cullen at the conference

MADabolic Rallies Partners and GMs Ahead of Expansion

MADabolic is on track to opening 50 gyms by mid-2025 and recently held a conference in prepartion of its continued expansion.

a man working out at MADabolic Asheville

MADabolic Asheville Rallies Support Following Hurricane Helene

MADabolic Asheville has launched a GoFundMe with the goal of raising $50,000 to support members and the greater Asheville community.

men and women celebrate achieving fitness goals in an ad for Macrostax

Macrostax Brings Custom Nutrition to Gyms & Studios

With Macrostax, fitness brands can drive additional revenue by providing their members with customized nutrition plans.

woman standing in front of a mural

MADabolic Appoints Kristi Wass to Executive Team as VP of Marketing

With a focus on strategic growth, Kristi Wass will spearhead marketing initiatives to enhance the franchise’s brand

MADabolic

CEO Corner: MADabolic Co-Founder Brandon Cullen on Steering Away from Inclusivity

The MADabolic co-founder knows his brand's approach to fitness is different and knows there's a demand for it.

Fireside Chat: MADabolic’s Brandon Cullen on Scaling Strength Training

Strength training franchise MADabolic is one of the rising stars in group fitness, with 30-plus open locations and 80-plus in development.