M&A
Function Health Acquires Ezra, Launches $499 Full-Body MRI
Function Health has acquired New York-based AI imaging startup Ezra and has launched a $499 full-body MRI scan.
Alani Nu Surpasses $1 Billion in Sales
Alani Nu, recently acquired by Celsius, has surpassed $1 billion in retail sales, highlighting its rapid rise in the better-for-you market.
Strava Acquires Runna Amid Spike in Race-Day Goals
Strava has acquired Runna, a U.K. startup offering personalized training plans for runners, as it doubles down on the global running boom.
Crunch Franchisee Acquires Nine 24 Hour Fitness Locations
CR Fitness Holdings expands its Crunch Fitness footprint to 84 locations with the acquisition of nine former 24 Hour Fitness gyms in Florida.
Inside the New Fitness Economy: What It Takes To Win in 2025
Athletech News caught up with Lincoln International's Kyle Perreira to dive into the fitness and wellness trends defining 2025 and beyond.
Interactive Strength Inc. To Acquire UK’s Wattbike
Interactive Strength is acquiring indoor cycing company Wattbike, adding to its growing portfolio of fitness brands.
Hershey Joins Better-for-You Frenzy With LesserEvil Deal
The Hershey Company has made a play to acquire organic snack brand LesserEvil in a $750 million deal, expanding its better-for-you portfolio.
Harbor Square Athletic Club Joins Bay Club’s Growing Portfolio
Bay Club has acquired Harbor Square Athletic Club in Washington, marking its third Pacific Northwest deal since 2023.
Celsius Finalizes Alani Nu Acquisition
Celsius has finalized its deal to acquire Alani Nu in a $1.8B deal as energy drinks go mainstream and brands tap into the booming market.
Wellhub Acquires Urban Sports Club
Wellhub has acquired Urban Sports Club, growing its European presence and is expanding its Headspace partnership.
