Jim Barr

BowFlex Sold to Matrix Parent in $37.5M Deal

BowFlex has received an order approving the sale of its assets to Johnson Health Tech Retail, parent company of Matrix Fitness.

BowFlex Files for Bankruptcy, Eyes Potential Sale to Matrix Parent

BowFlex has filed for Chapter 11 bankruptcy, agreeing to a deal that could see it sold to Johnson Health Tech Retail for $37.5 million.

BowFlex Future in ‘Doubt’ as Company Weighs Sale, Bankruptcy

BowFlex is casting “substantial doubt” on its ability to continue operations and is considering filing for bankruptcy, according to a quarterly filing.

BowFlex Risks NYSE Delisting Over Low Market Cap

BowFlex has received notice from the New York Stock Exchange warning the company that it isn't in compliance with continued listing standards.

woman works out on a BowFlex elliptical

BowFlex Lowers Revenue Forecast Amid Retail Challenges

The fitness equipment maker formerly known as Nautilus warns that retailers are taking a conservative approach to reorders Washington-based fitness […]

Can BowFlex Turn Things Around With ‘Nearly Silent’ Cardio Machines?

As it plans to leave the Nautilus name behind, the fitness maker has unveiled two new BowFlex-branded cardio machines for the holiday season.

Nautilus Changes Corporate Name to BowFlex in Turnaround Bid

The struggling fitness equipment maker is rallying behind BowFlex, its most popular brand, as part of CEO Jim Barr's come-back plan

Nautilus Hit With NYSE Non-Compliance Over Low Stock Price

Struggling fitness equipment maker Nautilus has teased a total company rebrand including a potential name change.

Nautilus Embraces Connected Fitness With Schwinn 490 Elliptical

The Schwinn 490 is compatible with the JRNY app, Nautilus' digital content arm featuring routes, trainer-led classes and personalized workouts.

Nautilus Plans ‘Total Company Rebrand’ as CEO Hints at Name Change

Just weeks after modernizing its Bowflex brand, Nautilus is planning a company-wide rebrand, its CEO Jim Barr said.