ATN Innovation Summit sessions are now on demand.
Every keynote, panel, and fireside chat are now streaming in the video library.
Italy's low-price gym giant is chasing 280 clubs at home, just as McFit and Orangetheory come knocking
At the ATN Innovation Summit, international fitness operators shared lessons from their markets and revealed plans to expand into the U.S.
Orangetheory Fitness is making its Italy debut with four studios in the greater Rome metro area and Technogym supplying strength equipment.
Precor names Canali System as its exclusive distributor in Italy, expanding access to its premium fitness equipment.
Lululemon opens its first store in Italy on July 19 in Milan, expanding its European presence in the fashion-forward city.
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