How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The Runningman Festival 2025 was more than a wellness weekend. It offers 5 key lessons for brands looking to level up.
CrossFit has named the Air National Guard presenting sponsor of the 2026 CrossFit Open, among other military-driven events and activations.
This past Sunday, Naurii hosted its first public-facing event, The Soho Wellness Social, on West Broadway between Grand and Broome Streets.
The deal marks one of Oman's biggest sports tourism investments and establishes the country as a major adventure destination through 2030.
Life Time debuts LT Games, a 17-stage hybrid fitness competition set for next month with a $20K prize pool and training classes to prepare.
Daybreaker and FlavCity are throwing the largest alcohol-free dance party in U.S. history, blending music and wellness at NYC’s Pier 17.
Strong New York is returning to NYC this fall, staging its ninth annual event that blends workouts, wellness experiences and community.
Represent has launched "247 Mission: Rivington," its first-ever fitness event, which takes place in the brand's hometown of Bolton.
Ladder has partnered with Diplo’s Run Club to launch a nationwide strength training tour featuring a mobile gym and carnival-style challenge.
Top minds tackled the fitness industry’s most revolutionary, and possibly intimidating, topic head-on at the ATN Innovation Summit 2025.
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