HyperIce
Wellness & Recovery Outlook: CEOs Talk Market Growth, Making Science Accessible
ATN speaks with CEOs of some of the world’s top (and up-and-coming) wellness and recovery brands.
24 Hour Fitness Launches Recovery & Smart Strength Zones
24 Hour Fitness is expanding its premium offerings with Recovery24 and Premium Fit24 for recovery tools and connected strength training.
Nike, Hyperice Launch ‘Hyperboot’ Recovery Shoe as Brands Grow Closer
Nike and Hyperice have launched the “Hyberboot,” a technology-packed shoe that offers a heated massage for athletes’ feet and ankles.
How Nike, Gymshark Market to Fitness Consumers
Nike and Gymshark are two of the biggest brands in activewear, and they both see a massive opportunity in fitness.
How Bay Club Took Over the West Coast’s Luxury Fitness Scene
The Bay Club operates 26 sports and active lifestyle clubs across 10 campuses in California, Oregon and Washington.
Truemed’s Calley Means: Fitness Industry Has ‘Generational’ Health Opportunity
Truemed co-founder Calley Means believes fitness brands can position themselves as key players in the national healthcare debate.
F45 Adds Cold Plunge, Infrared Sauna in Recovery Play
F45 Training is adding cold plunge tubs, infrared saunas and percussive therapy equipment to its studios, embracing a key wellness trend.
Hyperice Launches Normatec Premier as Fully Wireless Recovery Device
Recovery tech brand Hyperice has unveiled the Normatec Premier as a fully wireless, advanced compression device with a long battery life.
Runningman 2024 a Success as Experiential Wellness Gains Ground
More than 1,000 people attended Runningman 2024, a 3-day event featuring a choose-your-distance race and the world's largest indoor sauna.
CEO Corner: Jesse Itzler’s Runningman Is the ‘Woodstock of Wellness’
Runningman, a new fitness and wellness retreat, is turning the notion of a traditional running event on its head.
